How To Add Your Shopify Website on Google Analytics

Adding Google Analytics to your Shopify website is essential for tracking your website’s performance and gathering valuable insights.

Google Analytics provides you with data on your website’s traffic, user behavior, and conversions, which can help you make informed decisions about your business.

In this article, we will guide you through the process of adding your Shopify website to Google Analytics.

Before you start, make sure you have a Google Analytics account set up. If you don’t have an account, you can create one for free.

By the end of this article, you will have a better understanding of how to use Google Analytics to track your website’s performance and make data-driven decisions for your business.

Understanding Google Analytics

A computer screen displaying the Google Analytics dashboard with a Shopify website added, showing traffic and user behavior data

Google Analytics is a powerful tool that allows you to track and analyze your website’s traffic and user behavior.

To get started with Google Analytics, you will need to create an account and add your website to your account. Once your website is added, you can start tracking your visitors’ behavior using various tools and reports provided by Google Analytics.

Some of the key metrics that you can track with Google Analytics include:

  • Traffic sources: Where your visitors are coming from, such as search engines, social media, or other websites.
  • Pageviews: The number of times your pages have been viewed.
  • Time on site: How long visitors are spending on your website.
  • Bounce rate: The percentage of visitors who leave your website after viewing only one page.
  • Conversion rate: The percentage of visitors who complete a desired action on your website.

Also see: How To Add Your Shopify Website on Google Analytics

Creating a Google Analytics Account

To add your Shopify website on Google Analytics, you first need to create a Google Analytics account. Here are the steps to follow:

Sign Up for Google Analytics

  1. Go to the Google Analytics website and click on the “Sign Up” button.
  2. Fill out the required fields, such as your account name, website name, website URL, and time zone.
  3. Choose your data sharing settings and click on the “Get Tracking ID” button.
  4. Accept the terms and conditions of Google Analytics.

Set Up a Property in Google Analytics

After creating your Google Analytics account, you need to set up a property for your Shopify website. Here’s how:

  1. Click on the “Admin” button in the Google Analytics dashboard.
  2. Under the “Property” column, click on the “Create Property” button.
  3. Select “Website” as the type of property.
  4. Fill out the required fields, such as your website name, website URL, and industry category.
  5. Choose your reporting time zone and click on the “Create” button.
  6. Copy the tracking ID that appears on the next page.

Integrating Google Analytics with Shopify

If you have a Shopify website, integrating it with Google Analytics can help you track your website traffic and gain insights into your customers’ behavior. Here are the steps to integrate Google Analytics with Shopify:

Locate Your Tracking ID

The first step is to locate your Google Analytics tracking ID. You can find this ID by logging into your Google Analytics account and navigating to the Admin section. From there, select the Property Settings option and look for the Tracking ID field. Your tracking ID will be a string of numbers and letters beginning with “UA”.

Add Tracking Code to Shopify

Once you have your tracking ID, you can add the tracking code to your Shopify website.

To do this, log into your Shopify account and navigate to the Online Store section. From there, select the Themes option and click on the Actions button.

Then, select Edit Code and look for the theme.liquid file.

In this file, locate the head section and paste your Google Analytics tracking code before the closing head tag. Save the changes and your Shopify website is now integrated with Google Analytics.

Verifying Google Analytics Installation

After adding your Shopify website to Google Analytics, you need to verify the installation to ensure that it’s working correctly. Here are the steps to verify your Google Analytics installation:

  1. Log in to your Google Analytics account and select the website you want to verify.
  2. Click on the “Admin” tab and select “Tracking Info” from the dropdown menu.
  3. Click on “Tracking Code” to view the tracking code for your website.
  4. Check that the tracking code is installed on your website. You can do this by viewing the source code of your website and searching for the tracking code snippet. Alternatively, you can use a browser extension like Google Tag Assistant to check if the tracking code is installed correctly.
  5. Once you have verified that the tracking code is installed correctly, you can check if data is being collected by Google Analytics. Go back to your Google Analytics account and navigate to the “Real-Time” tab. If data is being collected, you should see it in the “Overview” section.

Also see: Shopify Website on Google Analytics

Configuring Google Analytics Settings

After successfully adding your Shopify website to Google Analytics, you need to configure some settings to ensure that you get accurate data. Here are the two key settings you should configure:

Set Up Filters

Filters help you exclude unwanted data from your Google Analytics reports. For instance, you can use filters to exclude internal traffic from your reports or to exclude traffic from a specific IP address. To set up filters, follow these steps:

  1. Log in to your Google Analytics account and select the website you want to filter.
  2. Click on the “Admin” button at the bottom left of the screen.
  3. In the “View” column, click on “Filters” and then click on the “+Add Filter” button.
  4. Enter a name for your filter and select the filter type you want to use.
  5. Configure the filter settings according to your needs and then click on “Save”.

Enable E-commerce Tracking

Enabling e-commerce tracking in Google Analytics helps you track sales and revenue generated by your Shopify store. To enable e-commerce tracking, follow these steps:

  1. Log in to your Google Analytics account and select the website you want to track.
  2. Click on the “Admin” button at the bottom left of the screen.
  3. In the “View” column, click on “E-commerce Settings” and then toggle the “Enable E-commerce” button to “On”.
  4. If you want to track enhanced e-commerce data, toggle the “Enable Enhanced E-commerce Reporting” button to “On”.
  5. Click on “Save”.

Analyzing Shopify Data in Google Analytics

Once you have successfully added your Shopify website to Google Analytics, you can start analyzing data to gain insights on your website’s performance. Here are some of the key metrics you can track:

E-commerce Conversion Rate

The e-commerce conversion rate measures the percentage of website visitors who make a purchase. This metric is important because it indicates how effective your website is at converting visitors into customers. You can view this metric by going to the “Conversions” section in Google Analytics and selecting “E-commerce”.

Average Order Value

The average order value measures the average amount of money customers spend on each order. This metric is important because it can help you identify opportunities to increase revenue by encouraging customers to spend more per order. You can view this metric by going to the “Conversions” section in Google Analytics and selecting “E-commerce”.

Top Products

The “Top Products” report shows you which products are the most popular on your website. This information can help you identify which products to promote and which ones may need to be improved. You can view this report by going to the “Conversions” section in Google Analytics and selecting “E-commerce” and then “Product Performance”.

Traffic Sources

The “Traffic Sources” report shows you where your website visitors are coming from. This information can help you identify which marketing channels are driving the most traffic to your website. You can view this report by going to the “Acquisition” section in Google Analytics and selecting “All Traffic” and then “Source/Medium”.

Common Issues and Troubleshooting

Confirm Tracking Code Installation

If you’re not seeing any data in your Google Analytics account, the first thing to check is whether you have correctly installed the tracking code on your Shopify website. To confirm that the tracking code is installed, follow these steps:

  1. Log in to your Google Analytics account and navigate to the “Admin” section.
  2. Under the “Property” column, click on “Tracking Info” and then “Tracking Code.”
  3. Check the status of your tracking code. If it says “Receiving Data,” then your tracking code is installed correctly.
  4. If your tracking code status says “Tracking Not Installed” or “Tracking Not Found,” then you need to reinstall the tracking code.

Check for Real-Time Data

If you have confirmed that your tracking code is installed but are still not seeing any data in your Google Analytics account, you can check for real-time data to ensure that data is being collected. Follow these steps:

  1. Log in to your Google Analytics account and navigate to the “Reporting” section.
  2. Click on “Real-Time” in the left-hand menu and then select “Overview.”
  3. Open your Shopify website in a new tab and navigate to a few different pages.
  4. Check the “Real-Time” report to see if your activity is being tracked. If you see data in the report, then your tracking code is installed correctly and data is being collected.

Troubleshoot Data Discrepancies

If you are seeing data in your Google Analytics account but it doesn’t match the data in your Shopify dashboard, there may be a data discrepancy. Here are a few common issues and troubleshooting steps:

  1. Timezone: Make sure that your Google Analytics and Shopify accounts are set to the same timezone.
  2. Filters: Check that you don’t have any filters set up in your Google Analytics account that could be affecting the data.
  3. Cross-domain tracking: If you have multiple domains or subdomains, make sure that cross-domain tracking is set up correctly.
  4. Referral exclusions: If you have referral exclusions set up in your Google Analytics account, make sure they are correctly configured.
  5. E-commerce tracking: If you are tracking e-commerce data, make sure that it is set up correctly in both your Google Analytics and Shopify accounts.

Also see: How to Add Your Shopify Website to Google Analytics

Advanced Google Analytics Features for Shopify

To get the most out of your Shopify store’s data, you can utilize advanced Google Analytics features. Here are a few key features to consider implementing:

Utilize Enhanced E-commerce

Enhanced E-commerce is a feature in Google Analytics that allows you to track and analyze customer behavior throughout the entire shopping experience on your Shopify store.

To enable Enhanced E-commerce for your Shopify store, you will need to add some additional tracking code to your website.

Implement Event Tracking

Event tracking allows you to track specific actions that users take on your Shopify store, such as clicking a button or filling out a form.

To implement event tracking, you will need to add some additional code to your website. You can then set up custom events in Google Analytics to track specific actions that are important to your business.

Create Custom Reports

Google Analytics allows you to create custom reports that can provide insights into specific areas of your Shopify store’s performance.

To create a custom report, you will need to define the metrics and dimensions that you want to include. You can then save the report for future use or share it with other members of your team.

Maintaining Google Analytics Compliance

Understand Data Privacy Regulations

As a Shopify website owner, it is important to understand the data privacy regulations that apply to your business.

The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are two examples of data privacy regulations that may apply to your business, depending on your location and the location of your customers.

Configure Data Retention Settings

Google Analytics allows you to configure your data retention settings to control how long your user and event data is stored.

From there, you can select the retention period that best suits your business needs. It is important to note that data retention settings apply to user and event data, but not to aggregated data.

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